A plug for a conference I’m co-hosting

forecasting logo smallThis is not a practical tip for how to reach out to your students. But it is a practical tool for helping you understand where your library is at and where you want to be. PLUS, you get to hear from experts, futurists, and professionals in the areas of Higher Education, Student Learning, Publishing, and Technology talk about where their fields are and where they think they might go in the future. Because we don’t exist in vacuums. These fields impact how we serve our patrons. Who knew five years ago that mobile devices would change our service expectations so much? Why do publishers make the choices they do? How will changing student populations impact our jobs?

So here’s the schpiel! A national conference for $25, no travel expenses, major speakers. The Forecasting Next Generation Libraries conference is now open for registration.

How can we predict and prepare for the next two decades of academic librarianship? What resources and services will college and university libraries provide in 2033? We propose to use a course-ference, a new model that combines the best of the conference experience with the value of an on-line course. We’ll mix synchronous and asynchronous presentations with collaborative learning to provide both a broader and deeper exploration for forecasting the next 20 years in academic librarianship. Partners and sponsors include NITLE, Johns Hopkins University Press, and University of Wisconsin-Milwaukee SOIS.

Using a scenario-building framework developed by consultant Josh Morrill, we’ll explore our current and future scenarios. Each week we’ll hear from a different panel of experts who will talk about their fields: Publishing, Higher Education, Student learning, Libraries, and Technology. Libraries are part of a larger educational ecosystem and this conference allows attendees to explore each of those parts as they consider their own future.

Speakers include Bryan Alexander of NITLE, Eileen Mackevich of the Abraham Lincoln Library and Museum, author Michael Nielsen, Tip House of OCLC, tech guru Mary Spio, Eli Neiburger, and other recognized experts.

This conference lasts July 1-August 19 and is entirely virtual with opportunities for live interaction. Registration is $25/person. Please visit our web site to register and better understand this unique conference model: http://nextgenlibraries.org/

Free kid-friendly apps!

AurynFinalThe excellent folks at Auryn have provided me with 5 of their most popular apps for kids! They collaborate with authors, illustrators, and publishers to create truly interactive, engaging story apps for children. Auryn values the feedback of educators, librarians, and other folks who work with kids regarding their apps. I’m offering one free iPad promo code to the first five individuals who email me (lizz.zitron@gmail.com) and are willing to write a review for this blog about the app they receive. Bonus points for anyone who gets a kid to help test and write the review!

 

Advocate for library services for teens from anywhere

If you cannot make it to National Library Legislative Day on May 8, please take the time to advocate for library services to teens through the YALSA Tweet Your Senator and our brand new Tweet Your Representative Maps. Created and maintained by the Legislative Committee, these maps allow you to tweet a message to your senators and representatives with Twitter accounts how they can help support funding for teen library services and WHY these are crucial services. It takes a minute, and more info, including links to the maps, is here.

Arm chair advocacy

imagesAdvocacy is for all of us. Whether you are a public, academic, or special librarian, we all depend on legislators showing the value of libraries through funding. Even if your library does not qualify for government funding, we are all impacted by the perceived value of our services and resources in the public eye.

National Library Legislative Day takes place in Washington, DC May 7-8. Advocates, librarians, Friends and Trustees all receive training in advocacy and meet with legislators to champion funding. It might be too late to attend this year, but I hope you will consider attending next year. In the meantime, it can be quite easy and painless to start advocating. Please share this post and the links below with others who care about what we do.

  • Be on the lookout for emails from YALSA promoting the Tweet Your Senator Map and a NEW map, the Tweet Your Representative Map! We want this to go viral this year!
  • Get up-to-date on advocacy, legislation, and NLLD activities at the District Dispatch blog.
  • Follow the ALA Washington Office on Twitter and Facebook for news on legislation, issues to write your legislators about, and ways you can advocate from home.

Quick post: academic articles on outreach in libraries

While chasing a citation today, I came upon this excellent annotated bibliography on library marketing and outreach. The author, Shira Megerman of the University of Florida Levin College of Law, has put together a very comprehensive and current list of articles on library outreach. It’s excellent in that it covers both marketing and outreach, which I believe are two separate activities. The list is particularly helpful for libraries considering expanding or adopting social media in their outreach and marketing activities.

(And full disclosure, I’ve known her since she was born. So I know I can trust her.)

“Merchandising” the desks

At risk of seeming lazy, here is a link to a short piece in the Chronicle about changing our circulation and reference desk models. I personally think merchandising is a poor choice of word; it does not accurately describe the intent. Rather than treat services desks like a ticket counter, the article argues, treat them like a bakery or jewelry store. Nope, that does NOT mean we are going to run our libraries like businesses (we all know how that story ends and it ain’t Cinderella.) Rather, it means let’s identify the responses and interactions we want from and with our patrons. Then look at available models that elicit those responses and interactions and STEAL from them. Steal shamelessly. I do hope Brian Mathews publishes follow-ups that speak to the successes and challenges these models bring. I for one am intrigued.

You can’t reach them all, you won’t reach them all, but try to reach them all

thumbI don’t usually promote many products unless they’ve proven themselves worthy of my arsenal. It’s spring break on my campus, which means I can finally tackle the stack of almost-due interlibrary loaned books and articles printed back in January. Among the stack was one gem which I highly recommend to all academic librarians. School librarians will definitely find inspiration and ideas to modify. Even my public brothers and sisters will find themselves inspired by the projects described in Student Engagement and the Academic Library (2012), edited by Loanne Snavely.

Each chapter describes in good detail a projected aimed at engaging students more directly with their library. Some focus on academic engagement while others just want students to walk in the door. Engagement is broadly defined here, which makes the book accessible to non-academic librarians. The definition also acknowledges the idea of the whole student and the myriad roles libraries and librarians can play in student life. Libraries and librarians are encouraged to view themselves beyond the materials and services currently provided in order to remain relevant. The issues we face (and always will) are complex and the authors here understand we must take multi-pronged approaches. We must not become mired in a chorus of “they all use Google.” We must define our value and share that value with students in meaningful ways.

Some of my favorite projects described include a librarian hosted-and-themed radio show on the student radio station. I was also impressed with a live action game featuring a college president as a magician, a new take on the student-led marketing campaign, and a librarian-led student service learning class. The projects and activities go beyond the tried-and-true scavenger hunt. They ask librarians to consider the real experiences and values of students in ways both serious and fun. Students learn how library research can impact free reading programs in their communities. They can discover that librarians are real people with actual taste in music. They can feel noticed and encouraged by librarians.

Most of the authors offer theories to ground their ideas and assessment of projects. All of them will make you feel energized and inspired about your job and all of its possibilities.

Promoting eBooks

February was ebook month at our library. Full disclosure: I love them and I don’t think they signal the end of civilization as we know it. But, how do you promote something so intangible? Here are some ideas, many of which will work well both in academic and public libraries.

You can call her "Vanna."

You can call her “Vanna.”

The week of Valentine’s Day we hosted Hook Up With An eBook booths around campus hot spots (cafeteria, major academic building, outside the library). We emailed professors with the times and locations in the hopes they would learn more, in particular about etextbooks. We used our student listserv, Facebook, and the ever-helpful Dean of Students office to inform students of the week events.

We invited our bookstore and the local public library to join us in order to show students how pervasive ebooks are. We used our prize wheel to reel them in along with some student workers who didn’t mind yelling at students to come over. Also, we had plates full of cookies. Each prize wheel section featured a question about ebooks (including questions about ebooks at the campus bookstore). Some of them were serious (such as which young adult series we own in ebook format), some were not (“Are ebooks a government plot to turn us all into zombie?”), but most were designed to inform students about ebook available on campus. We starred one particularly hard question (how many textbooks are available in ebook format from the bookstore, ballpark) that we offered special prizes for answering correctly (donated by the bookstore.) Otherwise a cookie (decorated for Valentine’s Day) was their prize. Which fortunately students consider a win.

Hire Art majors and then make them do your bidding.

Hire Art majors and then make them do your bidding.

The bookstore provided various ereaders for students to test. It was hard at first to get them to commit staying long enough to look at an ereader. Fortunately the public librarians lured them in by showing them their emagazine subscriptions. Students were really impressed with the magazine subscription offerings, that they were free, and that the service would email them when new issues came out.

I created a display before winter break to promote pleasure reading via our ebook collection. I piled over 100 books on a short shelf. Signs let patrons know all of these books were available in ebook form. Additionally, I’m holding a contest based on a colleague’s suggestion. I have three boxes of print books we’ve pulled because we now have updated ebook versions. Students have to guess how much the book pile weighs. A gift card goes to the winner, but hopefully some knowledge about our ebook offerings goes to all.

I know others of you are working on similar promotions. Please pass your experiences along to share with your colleagues.

Helping students create a deliberate online presence

TheNakedTruth1Our first year students, including transfers, all take a 7-week College Success Seminar. The topics range from alcohol education to study skills. These past few years they’ve added online presence to the curriculum. Most of us working with students and young people have not grown up in the current TMI Environment. TMI to us, but normal expression to many of our patrons. It’s not that don’t believe me when I say I Google anyone I’m considering hiring. It’s that our standards of acceptable online behavior are vastly different.

A colleague of mine recently approached me about helping our students create a PROFESSIONAL presence online. We’re not throwing in the towel and no longer encouraging them not to post pictures related to beer pong or sharing stories on FB about their recent nasty break-up. Our hope is to help them deliberately develop a professional online presence to: a) help prepare them for post-college life and b) maybe create some AHA moments as they develop a professional presence that transcends to their personal online presence.

Our first step was to find partners-in-crime. We’ve recruited the social media director in the Dean of Students office and the online networking guy in our Career Services office. We’ve approached faculty and departments such as Education and the Arts that already have students create online portfolios as part of classes or requirements for the major.

We’ve just started this process and I look forward to sharing what we do and lessons learned as we go along. Our next step is to recruit students with professional online presences representing a variety of disciplines. With their help and our intrepid student workers our plan is to create:

  • sample portfolios: both professional and non-professional examples
  • how-to videos on the benefits, ins and outs of Linked In, Facebook, and Twitter for professional purposes
  • video interviews from professionals on what they look for in Google searches and in online professional portfolios and activities
  • a website for Career Services that focuses on these issues with links to strong examples of professional presences

It makes sense to me that the library would be part of such an initiative especially with so many libraries becoming Learning Commons. The lessons students can learn from us go beyond databases. We are experts in information; we can show them how to better understand and control the information about themselves.

A few articles to browse:
NYTimes article on creating a professional online presence
From the student affairs perspective

My Student Dream Team

OMG: we are having so much fun being a diverse range of students frolicking on campus!

OMG: we are having so much fun being a diverse range of students frolicking on campus!

I’ve been reading a lot lately about student engagement, information literacy, assessment, and instruction. Our approaches to these important issues need to resemble an octopus: lots of arms, nimble, well-formed for its environment, and cool to look at.  To be all of these things, we must employ a number of strategies that result in myriad activities, resources, and services. So yeah, we have a lot of work to do and maintain. But here’s one idea based on my work history and cool ideas gleaned from my days working in after-school programs.

The Student Dream Team. Mission: to encourage faculty to make better use of the library and librarians, serve as role models to their peers, and make the library look good*.

You are going to hire these students, train them to be peer reference advisers, maybe even help you teach instruction classes, and spread the word that the library and librarians are helpful resources. This takes time, but I promise it’s worth it.

  1. Pick the unusual suspects to serve on your team. Ask advisers to recommend students who need academic support (if your institution allows such information to be shared, of course!) Find out who the popular kids are. Ask coaches which students have leadership abilities/are intellectually curious/need academic support. Yes, athletes are busy, but if you want something done ask a busy person to do it. Also, one hope for this is to provide service at odd hours outside the library, so athletes are a great choice. We currently employ a number of student athletes and are able to nimbly work with their schedules.
  2. Trust me on the above. I worked with at-risk middle school kids for years. We often were covered by local media for our efforts. When they wanted to interview kids, I chose the ones who gave us the most trouble. They ALWAYS shined. They always talked about how much they enjoyed the program and our efforts. Light bulbs clicked during their interviews. By articulating the benefits they got from our program they started to internalize this. They never became perfect kids, but they became kids who respected us, listened to us, and encouraged their peers to do the same. They rose to the occasion. THIS WORKS.
  3. Ask the students to give themselves a name. I belonged to one called the SWAT Team (Student Wizards Assisting Teachers).
  4. Don’t start marketing this yet. Trust me on this one. It’s time to build skills and confidence in your team. When it’s time to market, turn that over to them. They know better than we do. It’s true.
  5. Now is the fun part! Train your team in the ACRL standards, basic reference interviews, spend time teaching them databases, the catalog, all the fun research parts. Don’t forget to make it fun. I love showing students cool stuff available (peer-reviewed articles about their favorite unhinged pop star! Fun quizzes on the Center for Disease Control website! How to get THE BIG BANG THEORY legally!) Have them practice bad reference interviews!

Hoped for results include:

  • physical space at the info desk for these students to work reference hours (maybe at odd hours and Sunday nights even?)
  • have them shadow you in class instruction, eventually taking over some teaching of the class
  • have them join you in planning instruction with faculty to provide a student view
  • have them develop best practices to share with librarians and faculty regarding instruction and planning assignments
  • spread the word to their fellow students. Do not underestimate the power of this. Do not underestimate how one member of the swim team helping a teammate use the library will result in the rest of the swim team asking them for help. (Rinse, repeat.)
  • you’ll know when the team is off and running. This is a good time to have them develop and create a marketing plan. Consider having them help develop marketing materials for faculty. We complain about how reality TV and Facebook has made everyone want to be a celebrity. Here is where we use that to our advantage, people!

Getting students in their first and second year is helpful in maintaining consistency. I worked with a colleague in developing a student leadership program three years ago for our student supervisors. We helped provide the framework, goals, and activities for the first year. Since then, we’ve all but bowed out completely. Putting trust and opportunity in our students’ hands has resulted in buy-in and a sustainable program.

And while I’ve used a lot of exclamation points in this article, do not let that deter you from the seriousness of this idea. It can work. As a librarian and youth coordinator I’ve built many such youth-directed teams. It’s time to bring students more fully into defining and developing their information literacy skills.

*Feel free to dispute me or call me shallow, but this matters. If it does not matter, then how do you explain the success of the Kardashians and why you decorate your house/get tattoos/brush your hair?