While chasing a citation today, I came upon this excellent annotated bibliography on library marketing and outreach. The author, Shira Megerman of the University of Florida Levin College of Law, has put together a very comprehensive and current list of articles on library outreach. It’s excellent in that it covers both marketing and outreach, which I believe are two separate activities. The list is particularly helpful for libraries considering expanding or adopting social media in their outreach and marketing activities.
(And full disclosure, I’ve known her since she was born. So I know I can trust her.)